VOL · 01
A Ray Stone Series · 5 Books
Build the Athlete
Before the World
Starts Watching
The Thinking Athlete Series helps young athletes develop the mindset, habits, body awareness, coachability, and confidence they need to grow beyond talent.
Books, digital tools, and team resources for athletes, parents, coaches, schools, and youth programs.
Mindset·Fuel·Recovery·Coachability
Build Different
What Is The TA Series
Talent is only the beginning.
The TA Series is a modern athlete-development series created for young athletes growing up in today's sports world. The books and tools help athletes understand the habits that shape performance before the game starts: how they think, how they prepare, how they fuel, how they recover, how they listen, and how they carry themselves.
Think Better.Build Better.Perform Better.
Who It's For
Built for the people
around the athlete.
01
A
Athletes
Build confidence, discipline, preparation, body awareness, and stronger habits.
02
P
Parents
Invest in the foundation before the AAU circuit. Help your athlete progress at their own pace, learn recovery early, and outgrow the noise of chasing tournaments.
03
C
Coaches
Give your team language around standards, coachability, preparation, hydration, rest, leadership, and response.
04
S
Schools & Programs
Bring practical athlete-development resources to teams, libraries, camps, community centers, and youth programs.
The Lineup
Meet the TA Series
Five books. One playbook for athlete development.
Available in print only. We want athletes present with the message — the same way they have to be present on the court.
VOL · 02
VOL · 03
VOL · 04
VOL · 05
Build Different
From NIL to OWN — ownership, mindset, and building your brand beyond the game.
Buy NowFree Tools
Start with a free
Thinking Athlete tool.
Use these free resources to introduce the TA Series at home, with a team, or inside a youth sports program.
For Coaches & Teams
The Thinking Athlete
Team Reading Challenge
Send your athletes a short reading activity and self-awareness quiz. Get a team snapshot around preparation, coachability, hydration, rest, fuel, leadership, and team standards.
Bulk & Team Orders Ship at a Discount
Get the Team Challenge
For Parents, Athletes & Families
Sipping Success
Simple drinks, herbal ice cubes, and smarter sip habits to help young athletes build better hydration habits.
Get the Free Sip GuideTeams · Schools · Programs
Bring the TA Series to your team, school, or program.
The TA Series is built for coaches, athletic departments, school libraries, youth programs, camps, community centers, trainers, and parent-led athlete development. Use the books and tools for preseason reading, off-season development, team culture, tryout preparation, leadership groups, sports camps, and athlete wellness conversations.
Preseason Team ReadingOff-Season DevelopmentTryout PreparationTeam CultureSchool LibrariesSports CampsYouth ProgramsParent-Athlete Conversations
Why It Matters
Young athletes need more than hype.
They are growing up with more pressure, more exposure, and more noise than ever. The TA Series gives them something solid: practical language, honest lessons, and a foundation they can carry into practice, games, school, and life.
01
Your body is your
first contract.
02
Your mindset is your
first coach.
03
Your habits are your
first highlight reel.
Start building
Thinking Athletes.
Explore the books, download a free tool, or bring the TA Series to your team, school, camp, or program.